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Amazon.com is in trouble…

February 24, 2012

…at least when it comes to their book business.

The business model that Amazon has relied on since its inception – ie, selling books with little to no profit in order to increase market share and put them in position to dictate all terms – is about to bite them in the ass. I read this story today, and I knew that the rebellion against Amazon by publishers, a large segment of authors, and certainly other retailers is finally about to happen.

I’ve been saying for some time now that Amazon wants one thing, and that is to OWN books. Every single piece of them. From production to distribution. And anyone who thinks that such a business will be good for anyone except Amazon.com is crazy. Self-publishing, for all it’s hype, is a non-starter for 99.9% of the people who try it. It will likely never be sustainable as a mode for making a career out of writing. And I’m not the only one who thinks that.

There are people out there who are now finally starting to see what Amazon has been up to all these years, and many of them are angry about it. People don’t like to be told what to do, and Amazon is trying to bend the market to force a situation on us all – buy books from them or nowhere at all – that we’re not down with. It’s time they stopped.

Of course, this all probably sounds crazy considering Amazon’s apparant dominance in the field; but mark my words, Jeff Bezos and company are in for a world of hurt. It’s coming slowly, but I’m more certain than ever that it is coming. And frankly, it couldn’t happen to a better company.

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